A small studio
that tests everything.

Six of us in the Arts District, a roster of three hundred creators, and one rule: no ad runs without a test.

Six of us in the Arts District, a roster of three hundred creators, and one rule: no ad runs without a test.

Founded 2017, Los Angeles

Behind the scenes of a movie set in a stylish indoor setting with clapperboard ready for action

A morning on set: two actors, one slate and twelve hooks to get through.

The red room, where most of our product films are lit.

How we work

Twelve hooks, not one.

Twelve hooks, not one.

The opening line decides whether anyone watches. We write twelve for every brief and let the test pick, instead of guessing in a meeting.

The opening line decides whether anyone watches. We write twelve for every brief and let the test pick, instead of guessing in a meeting.

Real rooms, real people.

Real rooms, real people.

Ads that look like ads get skipped. We film creators at home in natural light, and keep the studio for hands, pours and textures.

Ads that look like ads get skipped. We film creators at home in natural light, and keep the studio for hands, pours and textures.

Judged on fourteen days.

Judged on fourteen days.

Day-one leaders often fade. We pause clear losers early, but we only call a winner after two weeks of spend.

Day-one leaders often fade. We pause clear losers early, but we only call a winner after two weeks of spend.

One studio day gives a month of cutdowns, shot vertical first and lit for small screens.

The people

Nadia Haddad

Nadia Haddad

Founder and creative director

Founder and creative director

Wrote her first hook for her own candle shop. Still reads every brief.

Since 2017

Marcus Bell

Marcus Bell

Head of strategy

Head of strategy

Sets up every test and decides when it has said enough.

Since 2018

Iris Novak

Iris Novak

Lead editor

Lead editor

Cuts the first two seconds of every ad twice.

Since 2019

Leo Marsh

Leo Marsh

Producer and casting

Producer and casting

Finds the creators, the rooms and the light.

Since 2020

Sofia Brandt

Sofia Brandt

Paid social lead

Paid social lead

Moves the budget and writes the Monday report.

Since 2021

Owen Reyes

Owen Reyes

Motion and captions

Motion and captions

Makes sure every ad reads with the sound off.

Since 2022

Brands we have made ads for

Lowtide Skin, Pennyroot, Ferro & Salt, Ninefold, Halfpint Pet, Oaklune Home, and forty-one other brands since 2017.

Your category
is next.

Tell us what you sell. We’ll bring three hooks to the first call.

hello@soundoff.example

Book a call

Your category
is next.

Tell us what you sell. We’ll bring three hooks to the first call.

hello@soundoff.example

Book a call

Your category
is next.

Tell us what you sell. We’ll bring three hooks to the first call.

hello@soundoff.example

Book a call

Create a free website with Framer, the website builder loved by startups, designers and agencies.