Food & drink
2025
Ferro & Salt
Weeknight tables, filled from a phone
+38%
weekday bookings
Category
Food & drink
Year
2025
What we did
Studio shoots, editing, paid social
A wine bar that was full on Fridays and quiet on Tuesdays. Short ads, aimed at the quiet nights.
The brief
Ferro & Salt filled every table at the weekend and very few during the week.
What we made
A half-day shoot in the dining room before service: hands, glasses, the first pour. Each ad named a weeknight and a reason to come.
What happened
Weekday bookings rose 38 percent over two months, and Tuesday became the night regulars ask for.
I expected a nice video of our food. I got a full room on a Tuesday night.
Kenji Arai, owner
From the ads
Next case
Ninefold
$14