Beauty
2026
Lowtide Skin
Forty-two ads for a face oil nobody had heard of
4.6×
return on ad spend
Category
Beauty
Year
2026
What we did
Scripts, creators, editing, paid social
A new face oil, no reviews and a small budget. Twelve hooks, six creators and a fourteen-day test found the ad worth scaling.
The brief
Lowtide had a face oil, a small first run and no reviews yet. They needed ads that could sell a product nobody had tried, on a budget that could not afford to guess.
What we made
We wrote twelve opening lines from the questions people ask about face oils, cast six creators with different skin types and filmed each of them at home in natural light. Every hook was cut in three placements, with captions set for sound off.
What happened
After fourteen days, one ad was returning 4.6 times its spend. It is still running, and two of its hooks became the brand's product page copy.
They wrote twelve hooks for one face oil. The fourth one paid for the whole year, and we still run it.
Rachel Moreno, founder
From the ads
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