Home
2025
Oaklune Home
Ceramics that look as calm on a phone as on a shelf
3.2×
return on ad spend
Category
Home
Year
2025
What we did
Studio shoots, editing, paid social
Handmade vases and bowls, shot slowly for a fast feed.
The brief
Oaklune's ceramics sold well in person and poorly online, where the photos flattened every shape.
What we made
A studio day with one light and long takes: a hand turning a vase, water poured into a bowl. Each ad held still long enough to be noticed.
What happened
Return on ad spend reached 3.2 times, and the slowest ad in the set was the one that won.
They made our ceramics look calm on a busy feed, and the reorders followed.
Laura Becker, brand director